Successful POS marketing in DIY stores: the key to success

Why shelf advertising in DIY Stores? 

Shelf advertising in DIY stores is used because it works directly at the point of sale (POS) - in other words, exactly where customers make their purchasing decisions. Here are the most important reasons why shelf advertising in DIY stores is so effective:

• Advertising directly at the PoS: purchasing decisions are often made spontaneously. Shelf advertising draws attention to a specific product. PoS material creates a direct link between advertising and goods: the customer sees the product and can place it in the shopping cart immediately.
• Sales promotion: shelf advertising can trigger impulses and promote additional sales.
• Very effective marketing: advertising reaches precisely the target group that is already interested in a particular product segment. The marketing budget is used efficiently.

Your advantage with our shelf advertising

A central element of successful POS marketing is the targeted approach to customers. DIY stores have a broad target group: from do-it-yourselfers and DIY enthusiasts to professional craftsmen. The needs of these target groups are covered by customized promotional items. With our POS materials, you can communicate the focal points of your product range in exactly the right way. This creates a direct dialog with the customer, which builds trust and triggers the impulse to buy.

Sell more with sales promotion material from werbefaktor.de

We offer you customized advertising materials that are perfectly tailored to your brand and your target group.

• Shelf stoppers & shelf talkers: Eye-catching advertising signs that are placed directly on the shelf and attract the customer's attention.
• Shelf flags: Our shelf flags and shelf banners are highly visible XXL advertising media!
• Counter mats: Perfect for providing information directly at the service counter. The counter mats are printed on the back and are durable.
• Insert strips: Perfect for segmenting and structuring different product ranges. Click here for the article.

Made in Germany

Our shelf advertising is customised and produced at our site in Rheine in Münsterland. With over 40 years of experience, we are experts in all matters relating to shelf advertising.

We offer special solutions for pharmacies that often use flat glass shelves and do not have scanner rails. Our shelf panels can optionally be fitted with clips to enable quick installation. With our insert labels, you can quickly and easily update the message at the point of sale. All items can also be fitted with guaranteed residue-free adhesive tape.

Our shelf fronts are made of 100% recycled polystyrene and guarantee long-term use and resistance to stress. They can be customised to your corporate design to create a uniform brand presence at the point of sale.

In addition, we offer shelf frames that ensure outstanding attention in the retail sector. Whether in supermarkets, pharmacies or specialised retailers - with our shelf frames you can put your products in the spotlight and increase your sales figures.

Let yourself be inspired at werbefaktor.de and discover the diverse possibilities of shelf advertising and Vkf materials.

Simply request our free and non-binding sample pack.